Kleinfeld Bridal Introduces Exclusive Tony Ward x Kleinfeld Bridal Collection

Designer Tony Ward - Morgan Gown

NEW YORK -- Kleinfeld Bridal, the leader in bridal fashion and home of TLC's "Say Yes to the Dress", expanded their partnership with bridal designer, Tony Ward, to introduce the Tony Ward x Kleinfeld capsule collection that will be exclusively available at Kleinfeld Bridal. The Lebanese designer, often hailed as "The Architect of Detail", was on-hand to walk brides through the new designs over a 3-day Trunk Show held from December 7 through December 10. Thereafter, the Kleinfeld team happily continues to showcase the collection to buyers live at Kleinfeld Bridal along with the rest of Tony Ward's designs.

"I've created a style embracing every bride's essence, be it classic or bold. Our promise: we're here for her!" expressed Tony Ward, Bridal Designer. Ward has worked on couture at Dior, Chloé, and Lanvin for seven years in Paris before creating his own label. He is noted for creating collections that combine innovation and masterful cuts and lines.

L-R Krissy, Cierra and Morgan Gowns for Kleinfeld

The showcase featured gowns with modern silhouettes and structure, inspired from contemporary architecture. Made from the namesake atelier, the collection features intricate handmade thread embroiders in silk fabric, embellished tulle and French guipure in shades of off-white, ivory or blush. In terms of silhouettes, the collection with gowns in mermaid, A-line, ball gown and sleek minimalist cuts. This collection offers brides accessible couture with dresses starting at $3,000. During the trunk show, customers had the rare opportunity to engage with Tony Ward and ask for his advice when it comes to their wedding wardrobe.

"As diverse as Kleinfeld's brides are, these special pieces are meticulously designed for them. It speaks to the romantic, the classical bride, the edgy avant-garde bride, or the simple yet sophisticated bride," said Sheila Sciocchetti, VP, General Merchandise Manager at Kleinfeld Bridal. "Tony Ward knows the bride and designs to make women feel beautiful. We are excited to expand our partnership with Tony Ward and bring his unique designs and perspective to our Kleinfeld brides."


The Tony Ward x Kleinfeld capsule collection is available at Kleinfeld Bridal. To book an appointment or make a private appointment to view the collection with Tony Ward please visit Kleinfeld Bridal.