Momentum Events

Many people associate event planning with weddings or other personal milestones. This article will detail how event planners work and their value outside of personal occasions.  What All Event Planners Do Meet with clients to discuss the purpose of the event Determine the scope of the event, including its time, location, and cost Solicit and receive bids from venues and service providers Inspect venues to ensure that they meet the client’s requirements Coordinate event services such as rooms, transportation, and food Monitor event activities to ensure that the client and the attendees are satisfied Review event bills and approve payments Convention Planners Convention planners organize a variety of social and professional events, business conventions, educational conferences, and business and trade conferences. They manage every detail of these events, including finances. Before planning a meeting, for example, planners meet with clients to estimate attendance and determine the...

A trade show's return on investment stems from how successfully a company can derive value from interactions at a crowded tradeshow. The amount of value depends mainly on a business-to-business event marketer's ability to reach the right people-both inside and outside the booth. Preshow planning helps marketers not only attract a crowd to the booth but also target the best prospects in that crowd. Post show planning offers a strategic means to manage and nurture leads generated during the show. All together these strategies push marketers toward their real goal, a return on investment. Marketers who consider the show to be the main event are making a big mistake. Preshow promo and post show follow-up are two of the areas that have the best leverage. Trade Show Musts One must know your purpose. Businesses have different reasons for attending shows. Everything from launching new products to netting new leads. Tapping into the right people in attendance is essential. One must refl...